Electric is probably not a company that comes to mind when thinking about social media. Many would think that the 126 year old company would have no reason to be on social media. Why would the company that makes my fridge have a Snapchat? In reality, General Electric is huge in the social media world. Their social media approaches have gained tons of viewers and followers, boosting their company tremendously. In fact, many businesses look to GE's strategies to help boost their own social media. Currently they hold over 2 million followers on Facebook, over 450k followers on Twitter, and over 300k followers on Instagram. Granted, General Electric was a very large company to begin with, their successful social media has helped them grow even more. They capture the attention of all different types of viewers of all ages. Using many different social media sites, Snapchat, Facebook, Instagram, Twitter, etc. they grab all sorts of audiences. Although many may not find the company or its products all that interesting, they do their best to make their content quite exciting. General Electric explains science in fun and quirky ways to grab a younger audience, while still making sure to fully explain fascinating scientific junk to grab the older portion of the audience. They share stunning photos, and information-filled videos of all the latest scientific finds and studies. Although a very old company, General Electric stays young and up to date when it comes to their social media.
Website - https://www.ge.com/
Facebook - https://www.facebook.com/GE/
Twitter - https://twitter.com/generalelectric/
Instagram - https://www.instagram.com/generalelectric/
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